Challenger-brand marketer helping human-first ideas stand out and actually matter.
May 26, 2026
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1 min read
Find a quiet spot
The MEL Method framework
+1
8 min read
Why logic is only as good as what comes before it
mindset
Apr 26, 2026
It doesn't matter how long it takes
Apr 25, 2026
6 min read
Why AI and human intelligence don't have to compete—and how knowing the difference creates more meaningful marketing
Mar 29, 2026
Get close and notice what's actually there
Mar 28, 2026
12 min read
Why we should declare "is dead" dead to thrive in today's extreme marketing environment.
empathy
Feb 22, 2026
Embrace your inner child
9 min read
How empathy tells logic where to aim so you can focus on what matters.
marketing mindset
Jan 25, 2026
A pen and paper exercise
A simple sequence for producing marketing with meaning. This article explains why mindset and empathy must come before logic for meaningful results.
