How marketing gets its meaning back
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Hi, I'm Melanie—Mel for short (because I’m short—5'1" to be exact).
I got into marketing to help people. If you did too, The MEL Method is for you.
If you work in an industry built on trust but measured by transactions (health care, financial services, the nonprofit sector), you've probably felt the tug-of-war between people vs. profit.
But it doesn’t have to feel that way. After nearly 20 years marketing in these industries, I've learned that purpose and performance don't have to compete, they can compound.
That’s what we’ll explore together with The MEL Method—every month, we’ll pause, and turn a new leaf on how to create marketing that feels good and is good for business (with some digital detox amplifiers to help you come up with your best ideas).
The movement is growing.
Join me—and let’s get marketing its meaning back.
