Go SMALL and Grow
How Marketing That Stays SMALL Still Wins
What if going big wasn’t the only way to grow? Discover how marketing that goes SMALL and stays SMALL still wins.
One Marketer Says …
”I’m loving this already … needed it more than you know!”
Vice President Marketing Communications
Forget go big or go home.
Go SMALL and make it matter.
If you’re tired of being told to do more, this book is your permission to try something else.
It’s for marketers, entrepreneurs, and small business owners who want to grow, like to win, and aren’t chasing size for its own sake.
Go SMALL and Grow redefines SMALL to stand out in today’s sea of sameness. Not small as a size, but as something completely different: an infinite marketing loop for sustainable growth that starts simple and stays human.
Through honest stories, practical methods, and behavioral science, it guides you through a down-to-earth framework that shows you how to apply marketing that stays SMALL and still wins.
By the end of this book, you'll stop thinking about small as a size and a limitation, and you’ll be ready to start using it as an infinity loop for sustainable growth.
What Readers Say ...
”This book is fantastic! It’s so applicable and common sense. And I have to say, it affirms so many things I’ve been thinking (and saying) to clients (and myself) for a long time.”
Author and Marketing Agency Owner/Partner
”Well-paced and thoughtful. Your anecdotes add just the right personal touch, and they’re garnished with a dash of data but not so much it becomes academic. I made note of several exercises to take my marketing team through.”
Executive Marketing Leader and VP of Development
”As a small business owner and non-marketer, I found Melanie’s stories, practical advice, and models engaging and easy to understand. This may be a “small” book, but its concepts are anything but—reframing small businesses as smart, nimble, and effective.”
Author and Small Business Owner
"This book reminded me why I got into marketing, and how we should look at marketing. Our goal is to help people: easy language, engaging design, and thinking through the process from the customer's viewpoint. It's not just about what we as marketers gain, it's about the customer and their experience, solving their problems, and genuinely caring about what's best for them. This brings it all back and reminded me why I love marketing."
Creative Design Supervisor
“As someone whose education in marketing has been pieced together through self-learning, this book has given me so many tangible and simple ways to start boosting my business. So much of marketing now is time-intensive and flashy, and Melanie's approach makes it simple but effective. The way I have promoted my business and myself has already shifted and made me more memorable to those in our community. If you are looking for a good foundation or want to deepen what you already know, it's a must buy!”
Small Business Owner, Speaker and Community Educator
How marketing that
stays SMALL still wins
Download a FREE Sneak Peek
About the Author
Melanie Draheim is a purpose-driven marketing executive known for humanizing brand experiences and making what’s complex simple. As chief marketing officer at Fox Communities Credit Union, she leads growth marketing, brand development, and community engagement for the $3B not-for-profit financial cooperative serving over 140,000 members.
Previously, Melanie led marketing, communications, sales, and strategic planning at Network Health, where she launched award-winning, consumer-led initiatives like co-creation to reimagine the complex industry of health insurance. Her approach—rooted in empathy, authenticity, behavioral insight, and bold storytelling—has earned her recognition from Forbes Communications Council, the American Marketing Association, The CMO Network, and various podcasts, conferences, and publications.
A passionate author and mentor, Melanie believes great marketing starts with real conversations and genuine connection. She’s on a mission to move challenger brands beyond sameness, delivering marketing with meaning, and campaigns that are real, impactful, and unapologetically human.
Born and raised in Wisconsin, Melanie loves spending time in nature. In her free time, you’ll find her hiking, fishing, camping, snowshoeing, and going on outdoor adventures with her husband and their two dogs.
Common Questions
What’s the sneak peek?
The sneak peek is a direct excerpt from the introduction inside the book.
When will I get Go SMALL and Grow if I pre ordered it?
I’ll ship your copy to you on launch day, October 14, and I’ll send you an email confirming it’s in route.
In what formats is Go SMALL and Grow available?
The book is available on Amazon in Paperback and Kindle formats.
Will you come speak about the book’s concepts at my conference, to my business, or on my podcast?
I’d love to connect about these types of opportunities. Message me on LinkedIn and let’s talk to see if it’s a fit!
I’d like to make Go SMALL and Grow available to my team or class. Can I get a bulk discount?
Most likely, yes! I’m all about helping other teams, leaders, and aspiring marketers. Message me on LinkedIn and let’s chat about what you have in mind!
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