mindset

The MEL Method framework

Aug 29, 2026

•

9 min read

Leaf 08: The Brand That Didn’t Need a Budget: What a Box on a Post Tells Us About Winning Small

Why you don't need to be a mega-big brand with a huge budget to build something people love

Melanie Draheim

mindset

Find Something That’s Been Around Longer Than You

Jul 26, 2026

•

1 min read

Find Something That’s Been Around Longer Than You

Appreciate why it's lasted

Melanie Draheim

mindset

Jun 28, 2026

•

1 min read

Spend Time With a Dog

Be in the moment

Melanie Draheim

The MEL Method framework

Leaf 06: Why We Need More Introverts in Marketing: Continued Lessons from My Rescue Dog

Jun 28, 2026

•

9 min read

Leaf 06: Why We Need More Introverts in Marketing: Continued Lessons from My Rescue Dog

What I wrote three years ago—and what Bayla and I understand now

Melanie Draheim

mindset

Apr 26, 2026

•

1 min read

Grow Something You Can Eat

It doesn't matter how long it takes

Melanie Draheim

mindset

Mar 29, 2026

•

1 min read

Go Somewhere You Wrote Off

Get close and notice what's actually there

Melanie Draheim

mindset

Leaf 03: Death Valley Is Very Much Alive (And So Are the Fundamentals of Marketing)

Mar 28, 2026

•

12 min read

Leaf 03: Death Valley Is Very Much Alive (And So Are the Fundamentals of Marketing)

Why we should declare "is dead" dead to thrive in today's extreme marketing environment.

Melanie Draheim

mindset

Leaf 08: The Brand That Didn’t Need a Budget: What a Box on a Post Tells Us About Winning Small

Find Something That’s Been Around Longer Than You

Spend Time With a Dog

Leaf 06: Why We Need More Introverts in Marketing: Continued Lessons from My Rescue Dog

Grow Something You Can Eat

Go Somewhere You Wrote Off

Leaf 03: Death Valley Is Very Much Alive (And So Are the Fundamentals of Marketing)

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