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marketing mindset

The MEL Method framework

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Leaf 04: Homegrown and Convenient Can Coexist: What Matters Is Knowing Which One You Are Reaching For

Apr 25, 2026

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6 min read

Leaf 04: Homegrown and Convenient Can Coexist: What Matters Is Knowing Which One You Are Reaching For

Why AI and human intelligence don't have to compete—and how knowing the difference creates more meaningful marketing

Melanie Draheim
Melanie Draheim

marketing mindset

Reflect on Your Marketing Mindset

Jan 25, 2026

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1 min read

Reflect on Your Marketing Mindset

A pen and paper exercise

Melanie Draheim
Melanie Draheim

The MEL Method framework

+1

Leaf 01: How an Artist Accidentally Created a Formula for Meaningful Marketing

Jan 25, 2026

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9 min read

Leaf 01: How an Artist Accidentally Created a Formula for Meaningful Marketing

A simple sequence for producing marketing with meaning. This article explains why mindset and empathy must come before logic for meaningful results.

Melanie Draheim
Melanie Draheim

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