Challenger-brand marketer helping human-first ideas stand out and actually matter.
empathy
Feb 22, 2026
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1 min read
Embrace your inner child
9 min read
How empathy tells logic where to aim so you can focus on what matters.
marketing mindset
Jan 25, 2026
A pen and paper exercise
The MEL Method framework
+1
A simple sequence for producing marketing with meaning. This article explains why mindset and empathy must come before logic for meaningful results.
